Amazon Brand Registry United States
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Amazon Brand Registry US
Amazon Brand Registry is a service that enables brand owners to register their trademarks and safeguard their intellectual property while building their brand. Upon registration, Brand Registry users gain access to a range of tools that enhance the Amazon shopping experience. These exclusive tools are not available to unregistered brands or sellers and will be detailed below.
Enrolling your brand in Amazon’s Brand Registry is crucial for those with a Seller Central or Vendor Central account, as it provides essential protection and unlocks valuable tools to establish brand credibility and loyalty. To enroll, you must meet specific requirements outlined by Amazon. Contact Trademark Nobles to get detailed insight of enrollment criteria, and steps to register your brand.
What is Amazon Brand Registry 2.0
As an Amazon seller who creates and sells your own private label products, you have protection available. By signing up for Amazon’s Brand Registry 2.0, you can demonstrate ownership of your products and prevent forgeries from infiltrating your business.
The Brand Registry 2.0 is a revamped service designed for brand owners, product manufacturers, distributors, and resellers who have written permission from the brand owner to oversee a specific product on Amazon. If you don’t fall into one of these categories, your application may not be approved. However, if you do qualify, it’s essential to act swiftly and complete the setup process. After Amazon approves your Brand Registry 2.0 application, your product will be uniquely linked to your account, and your brand will enjoy an extra layer of protection on Amazon.
Benefits of Amazon Brand Registry
Brand Registry plays a crucial role in your Seller Central or Vendor Central strategy due to its significant benefits. It offers you greater control over your product listings on Amazon, enables you to establish a stronger brand presence, and fosters increased engagement with customers on Amazon. Below are some of the benefits provided by Amazon Brand Registry:
With Brand Registry, you can manage your product listings and have priority control over the content displayed on your product detail pages. This means your edits and updates take precedence over those made by other sellers.
Brand Registry enables you to build and publish A+ Content, which showcases your brand story and product features. This helps drive conversion, increase traffic, and boost sales.
: Creating a Brand Story allows you to connect with customers and increase brand awareness. It helps distinguish your products from competitors and strengthens your brand presence on Amazon.
Amazon Storefronts provide an excellent platform to introduce your brand story and unique value to shoppers, inspiring them to browse and purchase your products. You can also display all your product offerings in one place.
Similar to social media posts, Amazon Posts can be displayed on your Storefront, product listing pages, and in related product category feeds. With Posts, you can display a photo and link up to ten of your products.
With the help of Trademark Nobles qualified experts, you can optimize your cash flow, reduce the risk of late payments and penalties, and keep your vendors happy. Contact us today to learn more about our accounts payable services and how Trademark Nobles can help your business thrive.
These tools offer unique insights about your brand, such as search terms, purchase behavior, and demographics.
Brand Registered Sellers can send templated emails to their Amazon followers about new or featured products, driving traffic and brand engagement for free.
Brand Registered Sellers can experiment with their listings on Amazon and create two different versions of A+ Content, titles, or images. They can then collect insights on traffic and conversion to determine which performed better.
Trademark Noble's Amazon Brand Registry Service
$99
To showcase your ecommerce business and sell your brand on Amazon, it’s a MANDATORY requirement to get your brand registered. Amazon Brand Registry is a protection offered by Trademark Nobles to assist Amazon sellers register their brand and to remove listings that infringe on their trademark rights. If any other seller is using your trademark logo or name to sell goods or is copying your listings, Trademark Nobles will have them banned.
How to Enroll in Amazon Brand Registry
After setting up your active Seller Central or Vendor Central account, you will need to establish a Brand Services account. It is crucial to ensure that the email or username used to create your Seller Central or Vendor Central account matches the one used for your Brand Registry account. This will link your Brand Registry to your Seller Central or Vendor Central account. Once you have gathered all the required details and created your Brand Registry account, the enrollment process is straightforward and fast. You will need to provide information about your brand, selling account, and distribution details.
Enter your brand’s name, the country of trademark registration, the trademark registration number, and provide an image of your product or packaging.
Indicate whether you have a Seller or Vendor account and select the product categories that best represent your brand’s offerings. Additionally, you must provide the top-selling ASINs for each product category where your brand is present.
Disclose if your brand sells to distributors and if your brand licenses trademarks to third-party manufacturers who produce products related to your intellectual property.
Frequently Asked Questions!
What is Amazon Brand Registry, and why should I sign up for it?
How do I qualify for Amazon Brand Registry in the US?
What information do I need to provide when signing up for Amazon Brand Registry in the US?
When signing up for Amazon Brand Registry in the US, you will need to provide basic information about your brand, such as your brand name, trademark registration number, and product images. You will also need to provide information about your selling account and distribution channels.
Can I sign up for Amazon Brand Registry if I sell on Amazon as a third-party seller?
Can I use Amazon Brand Registry to report trademark infringement on Amazon?
How long does it take to get approved for Amazon Brand Registry in the US?
Can I use Amazon Brand Registry to create product bundles or multi-packs?
Yes, Amazon Brand Registry allows you to create virtual bundles, which are collections of your existing products that are sold together on a single product detail page. Virtual bundles can help increase your sales by encouraging customers to purchase multiple products at once.
Can I use Amazon Brand Registry to track my brand's performance on Amazon?
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